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  • saying no to one thing means saying yes to another

    How the word no fits into brand strategy

    When was the last time you said no to something?  Imagine you are lying on a surfboard. It is in the middle of winter, you are freezing and the water smacks your…

  • Letter alphabet stamps by Amador Loureiro

    How to communicate your brand personality through typefaces

    Before you can think about the design of your visual identity, you should determine what your brand and its unique personality are about. “I would spend 55 minutes defining the problem and…

  • The importance of colour in branding and how to choose the perfect colour palette

    The importance of colour in branding and how to choose the perfect colour palette

    Colours boost brand recognition by up to 80%, according to a study of the University of Loyola, Maryland. This doesn’t surprise me. Colours help us memorise information by increasing our attention. Colours…

  • How to create a strong brand name

    How to create a strong brand name

    One of the most important brand assets—that doesn’t often get enough attention—is the brand name. It’s the one thing about your brand that will be most prominent in your customer’s minds. I…

  • strategy session on whiteboard

    10 advantages your business will gain from a brand strategy

    I often find there is a misunderstanding of what branding is. When done correctly, a brand strategy helps your business in so many ways that go beyond visual representation. To show its…

  • Four signs that your branding is misaligned

    Four signs that your branding is misaligned

    4 min. Your brand is the experience that customers have with your company across all touch-points, e.g. entering the store, visiting the website or the buying experience itself. The brand is composed of…