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  • strategy session on whiteboard

    10 advantages your business will gain from a brand strategy

    I often find there is a misunderstanding of what branding is. When done correctly, a brand strategy helps your business in so many ways that go beyond visual representation. To show its…

  • Four signs that your branding is misaligned

    Four signs that your branding is misaligned

    4 min. Your brand is the experience that customers have with your company across all touch-points, e.g. entering the store, visiting the website or the buying experience itself. The brand is composed of…