The best stock photo sites to find authentic, on-brand images
Yet, people decide if they like your brand in a split second, often before reading a single word. Your images help set that first impression. If they look generic, your brand will too. One study even found that people simply ignore generic stock photos. But when visuals feel real and human, they instantly create connection and […]
Quick read: Six steps to creating a unique brand voice
Your brand voice is the unique tone, style, and language used in all company communications. It reflects the brand’s identity, builds connections, and sets it apart from competitors. Here are the six steps to creating your unique brand voice: 1. Identify your target audience Understand your ideal and current customers. Conduct market research, surveys, and […]
The best branding tools for designers and small business owners
But let’s be honest: you don’t need a million tools to build a strong brand. What you do need is collaboration, clear thinking, creativity—and a handful of smart tools to support you along the way. Sure, I use Illustrator, InDesign, and Photoshop almost daily. But this article isn’t about Adobe software—it’s about my favourite tools […]
What makes a brand recognisable? (Research-backed insights)
Yet despite a staggering $4.7 trillion spent on marketing each year, Ipsos estimates that 85% of it—around $3.995 trillion—is wasted. Why is that? Because much of it goes into brand assets that aren’t truly distinctive and don’t clearly link back to the brand. That’s a huge amount of money spent on marketing that simply doesn’t […]
How pricing shapes brand perception and signals value
The prices you set can influence the perception of your brand and reinforce its positioning on the market. This ultimately contributes to building brand equity and brand loyalty. Let’s explore how pricing and brand perception are connected and how you can further strengthen the added value and positioning of your brand with strategic pricing. We’ll […]
How to conduct a brand audit as a small business in 8 steps
Given this complexity, it can be tricky to fully grasp your brand and the impact it has on people. What’s more, your brand is constantly in flux. The market evolves, your audience changes, your competitors shift—and your business adapts, too. So, it’s vital to regularly evaluate whether your brand is still on track. Many small […]
Does your business still need a website in 2025?
The short answer is yes. Not only do websites remain relevant, but they might actually be more valuable than ever. Here are 15 reasons why I think so: 1. Showcasing your brand Expressing your unique brand identity Your website is the perfect stage for expressing your unique brand personality and identity. It can strengthen your […]
Why it’s important to identify your target audience in branding (And business)
Knowing your target audience’s behaviours, problems, and lifestyles will help you develop a brand that really speaks to them. This ensures that your message resonates and builds trust and loyalty in the long term. Emotions play a major role: customers with an emotional connection to a brand invest over 300% more than others. This emphasises […]
Define your brand with a brand personality slider (Plus free template)
In this article, I’ll explain what a brand personality slider is, why it’s such a valuable tool, and how to use it. I’ll also give you access to a handy Brand Personality Slider template on Google Slides to help you define your own brand’s character. What is a brand personality slider? A brand personality slider […]
20 creative ways to build brand awareness organically
One effective way to do this is to build brand awareness organically. This means reaching and engaging with your audience without relying on paid advertising, which can be more sustainable and budget-friendly. In this article, I’ll introduce you to 20 proven strategies and examples of building brand awareness organically, each with a practical example. I’ve […]