Why invest in visual identity?
A visual identity is your customer’s first perception of your business and signals your level of competence. A visual identity should be timeless, recognizable and unique while leaving scope for evolvement.
I begin each project with in-depth research on your business story. By defining your brand’s vision, values and target audience, I can tailor a package specific to your needs.
What to expect?
The scope of a project can vary for each business and its unique needs. Let’s find a solution to suit you. In the end, I hand over the logo files, brand collateral we specified at the start and a document with brand style guide which usually includes —
- Responsive logo (main logo & variations)
- Colour palette
- Visual elements, such as patterns, icons or photography