Why invest in visual identity?
A visual identity is your customer’s first perception of your business and signals your level of competence. It needs to be recognisable, unique and timeless, whilst leaving scope for continuous evolvement.
I begin each project with in-depth research on your business story. By defining your brand’s vision, values and target audience, I can tailor a package specific to your needs.
What to expect?
The scope of the project can vary for each business and its unique needs. Let’s find a solution to suit you. At the end, I hand over the logo files, brand collateral we specified at the start and a document with brand guidelines which usually includes —
- responsive logo/logo variations
- colour palette
- individual elements (eg patterns, icons or photography)