Together, we will unravel what your audience truly wants and how to match their needs with your offer.
We will define how you can stand out by clarifying your purpose, brand personality and position amongst your competition.
Brand Positioning lays the foundation for your brand, it’s the key to standing out. Through branding exercises and research, will define the intersection of what you want your brand to be and what your audience aspires your brand to be in a way that sets you apart from your competition.
Customer Profiles & Journey Maps
We will define customer profiles that represent your target market. By mapping out their interaction with your brand, we can predict pain points and design more delightful brand interactions and experiences for your customers.
For evolving brands, it can be a good idea to study their customer’s behaviour, motivations and frustrations to come up with a refined direction in their branding. I can help you to run surveys, interviews and field research to get you one step closer to your customers.