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Woman working on her laptop as an introduction to a comprehensive article on brand strategy

What if Brand Strategy Wasn’t as Complicated as You Thought?

A made-up brand colour palette using orange, yellow, green and lilac, as an intro to the blog article "How many colours should a brand have?"

How Many Colours Should a Brand Have?

The image shows a glass ball positioned amidst other objects. It serves as the visual introduction to my article on brand positioning, featuring plenty of brand positioning examples and effective brand placement strategies.

18 Brand Positioning Examples to Inspire Your Brand Strategy

Woman holding a book. This is the intro for my article "How to Create Useful Brand Guidelines for Your Business"

How to Create Useful Brand Guidelines for Your Business

Woman looking at her mobile screen at a welcome message. This is an example of brand touchpoints

Brand Touchpoints: What They Are, Why They Matter, and How to Create Them Strategically

Mockup of the branded website design for Unikatops as an intro for the Article "Create a Branded Website: How to Inject Branding into Your Business Website"

Create a Branded Website: Inject Your Company Website with Brand Personality

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Example of a high end mockup by Bendito Mockup as an intro to an article featuring the best premium mockup sites for designers.

The 19 Best Premium Mockup Sites for Designers

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Top view of an unbranded glass of water with a lemon slice on a stone-textured surface against a light curtain background, conveying a brand-free, refreshing, and elegant vibe, as an intro to my article 'A deep dive into branding'

A Deep Dive Into Branding

UnikaTops

Picture of a woman on a laptop as the intro image for an blog articles titled "15 Reasons Why Your Brand Still Needs a Website in 2024"

15 Reasons Why Your Brand Still Needs a Website in 2024

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Eiport Website Design Mockup

Eiport

Business Card for Vivila Branding

Vivila

The image shows a door being opened as a metaphor and intro for a blog post about employer branding.

Employer Branding: Attracting and Retaining Top Talent Through Branding

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Image shows hands in front of the sky that evoke a certain vibe as a metaphor for brand culture

How to Build a Strong Brand Culture—and What Does Culture Actually Mean?

Woman holding the letter 'a'. This is the title image for a comprehensive article on choosing brand fonts.

Everything You Need to Know About Choosing Brand Fonts

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Two tennis players shaking hands over the net as a metaphor for co-branding

Co-branding Explained: Types, Benefits, Risks, and Examples

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The image shows a logo for an imaginary company called 'Nestor', white on black. It uses radial blur as a metaphor for vector vs raster file formats, as its sharp in the middle and blurred on the edges, somewhat like a raster file. Its introducing the article 'Logo File Formats: Everything You Need to Know.'

Everything You Need to Know About Logo File Formats

Letterhead design for UnikaTops as an example for brand assets

What Are Brand Assets? (Plus 100 Examples)

Image shows a clock with scattered numbers as a metaphor for measuring what makes a strong brand

What Makes a Strong Brand?

The picture shows a detail of two faces with different colours and skin tones as a metaphor for different brand personalities.

Create a Memorable Brand Personality for Your Business

A laptop in front of a window. its the title image for a blog post about creating a great brand name.

Quick Read: How to Create a Great Brand Name for Your Company

Image of a woman’s hand holding a pencil and writing, symbolising the act of writing a tagline. This image introduces the blog post titled "What is a Tagline and How to Write One That Sticks."

What Is a Tagline Plus 50 Inspiring Examples

Brand colours arranged in a pattern. The colour palette includes: Slate Blue (#687A8B), Gunmetal (#2C363F), Apricot (#FFBE93), Light Almond (#EEE2D9), and Chartreuse (#E0FF02).

How to Create Your Unique Brand Colour Palette

brand glossary reading branding

Brand Glossary: 50 Branding Terms Explained

the image shoes a laptop, a lamp and a glass of water on a desk. It’s an introduction to the blog post "When is the best time for branding?"

When Is the Best Time for Branding?

Image of a woman holding a pile of books covering her face. The picture is relevant to a blog post titled '4 Must-Reads That Go Beyond the Typical Branding Books'.

Non-Branding Books: 4 Must-Reads That Go Beyond the Typical Branding Books

A woman sits with a pen in hand, poised above a blank notebook. The focus is on her hand and the notebook. The image is symbolic of the topic of brand voice, representing the blank canvas one faces when starting to develop their brand voice.

Quick Read: 6 Steps to Creating a Unique Brand Voice

An image of several Apple product boxes featuring the iconic Apple logo prominently displayed on a plain background. The ample white space surrounding the logo is a distinctive brand asset, creating a clean and recognisable visual identity for Apple products.

Building Distinctive Brand Assets: The Key to a Strong Brand Identity

Freelancer typing on her laptop. This image introduces the blog post 'Branding Agency vs Freelance Brand Designer: Which is Right for Your Business?'

Branding Agency vs Freelance Brand Designer: Which is Right for Your Business?

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Picture showing indoor farming as a title image about sustainable branding

Your Roadmap to Sustainable Branding Success

dried cabbage leaves that look like a brain as a metaphor for cognitive biases brands can tap into

The Art of Persuasion: 10 Cognitive Biases Brands Can Leverage

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A blank book as a metaphor for brand storytelling

Brand Storytelling: How Companies Can Tap Into Our Love for Stories

Woman immersed in a bath tub as an introduction image for a blog post about sensory branding

What’s Sensory Branding and Why Is It the Next Big Thing

Title image for 'How to Create a Distinctive Brand Voice in 6 Steps' blog post. Blue background with the words 'What's Your Voice, Dude?' in Editorial New font, with 'Dude' crossed out.

How to create a distinctive brand voice in 6 steps

Image of brain scans as a metaphor for the halo effect in branding and marketing

How to Leverage the Halo Effect in Branding and Marketing

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Image shoes shapes in a specific brand colour palette: F0253C (red), 242049 (dark gray), F6879F (pink), BBADF0 (light blue), 405D85 (deep blue). This image serves as the title image for a blog post titled "Quick Read: Craft the Perfect Brand Colour Palette in 10 Steps".

Quick Read: Craft the Perfect Brand Colour Palette in 10 Steps

The image features the brand name 'Allbirds' in bold typography, with a variety of smaller text elements positioned around it. The smaller text elements highlight the attributes that contribute to creating a strong brand name.

How to Create a Strong Brand Name

finding the perfect typeface for your brand

Quick Read: How to Pick the Perfect Brand Fonts

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Black and white image of Bad Bikes Berlin logo on a black T-shirt.

Bad Bikes Berlin

image shows a letterhead and two business cards in the HigPerforming Team design

HighPerforming Team

Mockup showing business card design in the Akoako Brand Identity

Akoako

Three business cards for Lord Jens Kramer, each featuring the distinctive silhouette of the Schlern Mountain. The cards are arranged on a teal-grey background.

Lord Jens Kramer

Illustration for Jessica Longo showing a castle-like hotel in the region of northern Italy

Jessica Longo

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