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dried cabbage leaves that look like a brain as a metaphor for cognitive biases brands can tap into

The Art of Persuasion: 10 Cognitive Biases Brands Can Leverage

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How Ogilvy Used Psychology to Increase Sales of KFC French Fries by 56%

woman who is online shopping looks at her phone screen as an example for cognitive biases in decision-making

25 Cognitive Biases That Explain the Irrational Behaviour of Consumers

Image of brain scans as a metaphor for the halo effect in branding and marketing

How to Leverage the Halo Effect in Branding and Marketing

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