What is a brand style guide and why is it crucial?
What should a brand style guide include?
A style guide may vary in its scope. It should include information on your brand’s audience, mission, values, personality, and tone. In reality, style guides can be very loose and only define the visual components of a brand. Usually, a visual style guide includes the following:
Colour specifications – in 4 profiles:
- CMYK (print)
- HEX (web)
- RGB values (web & digital)
- Pantone (print, paints, etc.)
Other Visual Elements—
Does your brand use elements such as patterns, icons or illustration? Which rules apply around these?
Consistency in the look and feel of a brand drives recognisability. Recognisability generates trust and loyalty to a brand. This is why even small businesses profit from a brand style guide. I always deliver your visual identity design with a basic set of rules to ensure its consistent use. If you have questions, feel free to contact me, here.