Brand-building checklist

Make your brand impossible to ignore

This checklist shows you the key steps to building a brand that stands out, reflects your expertise, and wins people over—free when you sign up to my newsletter.

Strong brands aren’t built by accident. They grow through the decisions you make and how consistently you implement them. But with so many building blocks—target audience, competition, your own identity, values, appearance, voice—it’s easy to lose track.

That’s exactly why I created this checklist. It simplifies the process, showing you step by step what it takes to create a brand that people let into their lives.

What’s inside?

Understand your audience and speak to the right people
Analyse your competition and spot gaps and opportunities
Know your company’s identity and define what makes you unique
Identify shared values and connect on what truly matters
Position your brand in the market and anchor one clear idea in people’s minds
Define your brand personality and make your brand relatable and memorable
Develop your verbal brand identity and create a voice that sounds unmistakably like you
Create your visual brand identity and build recognition with colours, fonts, and design
Bring your brand to life and apply it consistently across every touchpoint

How the checklist helps

This checklist is a practical tool you can use right away. Tick off the points, jot down your ideas, and quickly see where your brand is already strong and where there’s still room to improve.

Ready for a brand people can’t ignore?

Just sign up for my newsletter and I’ll send you the checklist right away.

By signing up, you agree to our privacy policy.

Brand-building checklist

Make your brand impossible to ignore

What’s inside?

How the checklist helps

Ready for a brand people can’t ignore?

Ready to take your brand to the next level?