Delve into my compilation of branding resources.

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    Books

    Emily Heyward
    Written by the co-founder of the branding agency Red Antler, Obsessed is a very inspiring book. I love the simple language and detailed examples, which make it a good book for anyone new to the topic of branding.

    Michael Johnson
    This book is full of good branding exercises and examples. But if you are hoping for a step-by-step guide to branding, you won’t find it here. The book doesn’t really teach you how to think.

    Marty Neumeier
    All his books make a good starting point for designers that want to get into branding.

    Byron Sharp
    Byron Sharp, a researcher at the Ehrenberg-Bass Institute, provides tangible facts about how brands grow. It’s a very insightful read for anyone who builds and markets brands.

    Jenni Romaniuk
    Also a researcher at the Ehrenberg Bass Institute, Jenni has an evidence-based opinion on what makes brand assets distinctive and why you should almost never think about a rebrand.

    Podcasts

    Fergus O’Carroll
    Here, you can learn more about the strategies behind some of the most well-known campaigns and brands.

    Mark Pollard
    Mark Pollard talks strategy with some of the biggest—and smaller—names in the industry.

    Stef Hamerlinck
    Stef talks to some of the most interesting people in branding, such as Rory Sutherland or Jenni Romaniuk.

    Jacob Cass & Matt Davies
    Cass, Davies and their guests discuss branding approaches, tools and much more. The ideal podcast to anyone new to the topic of branding.

    Communities

    Mark Pollard
    A fantastic community of strategists of all levels sharing ideas, resources and experience.

    Ana Andjelic
    Not a community in the traditional sense, but you should subscribe to Ana’s newsletter to read about her insightful views on brand, business and culture.

    Trends

    LSN Global offers a bunch of free articles on their website, or you can become a member for access to the full site.

    I get news directly to my inbox via their newsletter. The Wunderman Thompson website also shares a bunch of free content.

    Watch out for their annual “Best global brands” report.

    Training

    Mark Pollard
    This was such a great course. I learned a lot about strategy and about myself. The therapist I never knew I needed.

    Chris Do & team
    The Futur offers courses in business and design. I recommend their Typography and Lettering classes.

    Typewolf
    Not a course, but my favourite resource when it comes to typography. Typewolf also curates very good examples in web typography.

    Skillshare offers courses on everything from copywriting to strategy. It helped me get into freelancing and branding.

    Domestika offers a big range of very affordable classes. I took some of them and found them really inspiring.

    Tools

    Management & Organisation
    Having everything in one place keeps freelancer life organised. Notion is also very useful to sort your thoughts when working on a brand strategy.

    Writing 
    I check most of my texts with Grammarly. It’s like having a native speaker check on my English.

    Writing 
    I often check my texts on Hemingway to make sure they are simple enough and easy to understand.

    I’m doing my best to keep this compilation of resources up to date. If you have suggestions or feedback, don’t be shy to get in touch.

    Thoughts from my blog

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