Delve into my compilation of branding resources.
Written by the co-founder of the branding agency Red Antler, Obsessed is a very inspiring book. I love the simple language and detailed examples, which make it a good book for anyone new to the topic of branding.
This book is full of good branding exercises and examples. But if you are hoping for a step-by-step guide to branding, you won’t find it here. The book doesn’t really teach you how to think.
All his books make a good starting point for designers that want to get into branding.
Byron Sharp, a researcher at the Ehrenberg-Bass Institute, provides tangible facts about how brands grow. It’s a very insightful read for anyone who builds and markets brands.
Also a researcher at the Ehrenberg Bass Institute, Jenni has an evidence-based opinion on what makes brand assets distinctive and why you should almost never think about a rebrand.
Here, you can learn more about the strategies behind some of the most well-known campaigns and brands.
Mark Pollard talks strategy with some of the biggest—and smaller—names in the industry.
Stef talks to some of the most interesting people in branding, such as Rory Sutherland or Jenni Romaniuk.
Jacob Cass & Matt Davies
Cass, Davies and their guests discuss branding approaches, tools and much more. The ideal podcast to anyone new to the topic of branding.
A fantastic community of strategists of all levels sharing ideas, resources and experience.
Not a community in the traditional sense, but you should subscribe to Ana’s newsletter to read about her insightful views on brand, business and culture.
LSN Global offers a bunch of free articles on their website, or you can become a member for access to the full site.
I get news directly to my inbox via their newsletter. The Wunderman Thompson website also shares a bunch of free content.
Watch out for their annual “Best global brands” report.
This was such a great course. I learned a lot about strategy and about myself. The therapist I never knew I needed.
Skillshare offers courses on everything from copywriting to strategy. It helped me get into freelancing and branding.
Domestika offers a big range of very affordable classes. I took some of them and found them really inspiring.
Management & Organisation
Having everything in one place keeps freelancer life organised. Notion is also very useful to sort your thoughts when working on a brand strategy.
I check most of my texts with Grammarly. It’s like having a native speaker check on my English.
I often check my texts on Hemingway to make sure they are simple enough and easy to understand.