Delve into my compilation of branding resources.
“Obsessed”, written by the co-founder of branding agency Red Antler, is a truly inspiring book. The simple language and detailed examples make “Obsessed” the perfect book for anyone new to branding.
Jenni Romaniuk is a researcher at the Ehrenberg Bass Institute for Marketing Science. In “Building Distinctive Brand Assets”, Jenni provides an evidence-based perspective on what makes brand assets distinctive and why rebranding is hardly ever a good idea.
Byron Sharp is also a researcher at the Ehrenberg-Bass Institute. His book “How brands grow” is based on decades of research. It reveals scientific laws about the buying and marketing performance of brands.
In “Branding in Five and a Half Steps”, Michael Johnson elaborates on his five-step branding process (Investigation, Strategy and Narrative, Design, Implementation, and Engagement). He offers a lot of examples along the way.
“Alchemy” is not a classic branding book, but I recommend it to anyone building brands. Alchemy offers many insights into behavioural science and Rory Sutherland, Vice Chairman of Ogilvy UK, makes it a delight to read.
I wrote a blog post featuring four books that aren’t technically about branding but offer a wealth of inspiration and insights on brand-building and storytelling.
The “On Strategy Showcase” podcast offers an insight into the strategies behind some of the most-known campaigns and brands.
Mark Pollard talks strategy with some of the biggest—and smaller—names in the advertising industry.
Stef talks to many interesting people about branding. He interviewed Rory Sutherland, Jenni Romaniuk and many more.
Jacob Cass & Matt Davies
“Just Branding” is the ideal podcast for anyone new to branding. It explores branding approaches, tools and more.
“Sweathead” offers a fantastic community of strategists of all levels, sharing ideas, resources, experience and even jobs.
Not a community in the traditional sense, but you should subscribe to Ana’s newsletter. Her background in sociology gives her an interesting perspective on topics such as brand, business or culture.
LSN Global offers a bunch of free articles on their website, or you can become a member for access to the full site.
TrendWatching offers trend reports, case studies, and a newsletter on emerging trends, consumer behaviours, and market dynamics.
This was such a great course. I learned a lot about strategy and about myself. The therapist I never knew I needed.
Skillshare offers courses on everything from copywriting to strategy. It helped me get into freelancing and branding.
Management & Organisation
Having everything in one place keeps my freelancer life organised. Notion has also helped me organise my thoughts on brand strategy work.
I check most of my texts with Grammarly. It’s like having a native speaker check on my English.
I often get my texts checked through Hemingway, too, to make sure they are easy enough to read.
Ideation & Research
I’ve started using Chat GPT for a range of things, be it to get a quick overview of new topics or to check my spelling.