Read my thoughts on strategy, branding and design.
How Ogilvy Used Psychology to Increase Sales of KFC French Fries by 56%
Brand Glossary: 30 Branding Terms Explained
25 Cognitive Biases That Explain the Irrational Behaviour of Consumers
The Halo Effect in Branding
How to Choose the Perfect Brand Colour Palette
How to Create a Strong Brand Name
When Is the Best Time for Branding?
How to Find the Perfect Typeface for Your Brand
What Is a Brand Style Guide and What Format Is Best for Yours?
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