Thoughts on Branding, Business and Design

Employer Branding: Attracting and Retaining Top Talent Through Branding

Branding, Business

How to Build a Strong Brand Culture—and What Does Culture Actually Mean?

Your Font Fix for August

Everything You Need to Know About Choosing Brand Fonts

Branding, Typography

Co-branding Explained: Types, Benefits, Risks, and Examples

Branding, Business

Your Font Fix for July

Everything You Need to Know About Logo File Formats

What Are Brand Assets? (Plus 100 Examples)

Your Font Fix for June: Adobe Fonts Edition

What Makes a Strong Brand?

What is Brand Personality and How to Create a Memorable One

Quick Read: How to Create a Great Brand Name for Your Company

What Is a Tagline: Your Complete Guide + 50 Inspiring Examples

How to Create Your Unique Brand Colour Palette

Brand Glossary: 50 Branding Terms Explained

Your Font Fix for May

When Is the Best Time for Branding?

Personalisation for Small Brands: Challenges, Examples and Valuable Tips

Non-Branding Books: 4 Must-Reads That Go Beyond the Typical Branding Books

Your Font Fix for April

Quick Read: 6 Steps to Creating a Unique Brand Voice

20 Tips to Improve your Typography Skills

Building Distinctive Brand Assets: The Key to a Strong Brand Identity

Branding Agency vs Freelance Brand Designer: Which is Right for Your Business?

Branding, Business

Your Roadmap to Sustainable Branding Success

Your Font Fix for March

The Art of Persuasion: 10 Cognitive Biases Brands Can Leverage

Branding, Psychology

Business, brand or marketing strategy: What’s the difference?

Brand Storytelling: How Companies Can Tap Into Our Love for Stories

What’s Sensory Branding and Why Is It the Next Big Thing

Your Font Fix for February

How to create a distinctive brand voice in 6 steps

How Ogilvy Used Psychology to Increase Sales of KFC French Fries by 56%

25 Cognitive Biases That Explain the Irrational Behaviour of Consumers

How to Use Halo Effect in Branding and Marketing

Branding, Psychology

Quick Read: Craft the Perfect Brand Colour Palette in 10 Steps

How to Create a Strong Brand Name

Quick Read: How to Pick the Perfect Brand Fonts

Branding, Typography

How to Create a Brand Style Guide: Everything You Need to Know

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