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My thoughts on Branding, Business and Design

Woman working on her laptop as an introduction to a comprehensive article on brand strategy

What if Brand Strategy Wasn’t as Complicated as You Thought?

A made-up brand colour palette using orange, yellow, green and lilac, as an intro to the blog article "How many colours should a brand have?"

How Many Colours Should a Brand Have?

The image shows a glass ball positioned amidst other objects. It serves as the visual introduction to my article on brand positioning, featuring plenty of brand positioning examples and effective brand placement strategies.

18 Brand Positioning Examples to Inspire Your Brand Strategy

Woman holding a book. This is the intro for my article "How to Create Useful Brand Guidelines for Your Business"

How to Create Useful Brand Guidelines for Your Business

Woman looking at her mobile screen at a welcome message. This is an example of brand touchpoints

Brand Touchpoints: What They Are, Why They Matter, and How to Create Them Strategically

Mockup of the branded website design for Unikatops as an intro for the Article "Create a Branded Website: How to Inject Branding into Your Business Website"

Create a Branded Website: Inject Your Company Website with Brand Personality

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Example of a high end mockup by Bendito Mockup as an intro to an article featuring the best premium mockup sites for designers.

The 19 Best Premium Mockup Sites for Designers

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Top view of an unbranded glass of water with a lemon slice on a stone-textured surface against a light curtain background, conveying a brand-free, refreshing, and elegant vibe, as an intro to my article 'A deep dive into branding'

A Deep Dive Into Branding

Picture of a woman on a laptop as the intro image for an blog articles titled "15 Reasons Why Your Brand Still Needs a Website in 2024"

15 Reasons Why Your Brand Still Needs a Website in 2024

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The image shows a door being opened as a metaphor and intro for a blog post about employer branding.

Employer Branding: Attracting and Retaining Top Talent Through Branding

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Image shows hands in front of the sky that evoke a certain vibe as a metaphor for brand culture

How to Build a Strong Brand Culture—and What Does Culture Actually Mean?

Font fix for August with 6 hand-picked fonts

Your Font Fix for August

Woman holding the letter 'a'. This is the title image for a comprehensive article on choosing brand fonts.

Everything You Need to Know About Choosing Brand Fonts

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Two tennis players shaking hands over the net as a metaphor for co-branding

Co-branding Explained: Types, Benefits, Risks, and Examples

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Title image for the blog post 'Your font fix for July'. It says three times Font Fix in the background and on a circle at the front 'July'

Your Font Fix for July

The image shows a logo for an imaginary company called 'Nestor', white on black. It uses radial blur as a metaphor for vector vs raster file formats, as its sharp in the middle and blurred on the edges, somewhat like a raster file. Its introducing the article 'Logo File Formats: Everything You Need to Know.'

Everything You Need to Know About Logo File Formats

Letterhead design for UnikaTops as an example for brand assets

What Are Brand Assets? (Plus 100 Examples)

Font fix for June with 6 adobe fonts cover image

Your Font Fix for June: Adobe Fonts Edition

Image shows a clock with scattered numbers as a metaphor for measuring what makes a strong brand

What Makes a Strong Brand?

The picture shows a detail of two faces with different colours and skin tones as a metaphor for different brand personalities.

Create a Memorable Brand Personality for Your Business

A laptop in front of a window. its the title image for a blog post about creating a great brand name.

Quick Read: How to Create a Great Brand Name for Your Company

Image of a woman’s hand holding a pencil and writing, symbolising the act of writing a tagline. This image introduces the blog post titled "What is a Tagline and How to Write One That Sticks."

What Is a Tagline Plus 50 Inspiring Examples

Brand colours arranged in a pattern. The colour palette includes: Slate Blue (#687A8B), Gunmetal (#2C363F), Apricot (#FFBE93), Light Almond (#EEE2D9), and Chartreuse (#E0FF02).

How to Create Your Unique Brand Colour Palette

brand glossary reading branding

Brand Glossary: 50 Branding Terms Explained

Your Font Fix for May

the image shoes a laptop, a lamp and a glass of water on a desk. It’s an introduction to the blog post "When is the best time for branding?"

When Is the Best Time for Branding?

An image of two goldfish swimming in water, representing the concept of personalisation for small brands. The metaphor highlights the need to tailor content and experiences to capture and hold the attention of the audience.

Personalisation for Small Brands: Challenges, Examples and Valuable Tips

Image of a woman holding a pile of books covering her face. The picture is relevant to a blog post titled '4 Must-Reads That Go Beyond the Typical Branding Books'.

Non-Branding Books: 4 Must-Reads That Go Beyond the Typical Branding Books

Font Fix series April cover image

Your Font Fix for April

A woman sits with a pen in hand, poised above a blank notebook. The focus is on her hand and the notebook. The image is symbolic of the topic of brand voice, representing the blank canvas one faces when starting to develop their brand voice.

Quick Read: 6 Steps to Creating a Unique Brand Voice

The image displays the text "Type Tips" written in the font "Editorial New" with a glass filter applied to it using Photoshop. The font is centered on a plain black background. This experimental image is used to accompany a blog post titled "20 Tips to Improve your Typography Skills"

20 Tips to Improve your Typography Skills

An image of several Apple product boxes featuring the iconic Apple logo prominently displayed on a plain background. The ample white space surrounding the logo is a distinctive brand asset, creating a clean and recognisable visual identity for Apple products.

Building Distinctive Brand Assets: The Key to a Strong Brand Identity

Freelancer typing on her laptop. This image introduces the blog post 'Branding Agency vs Freelance Brand Designer: Which is Right for Your Business?'

Branding Agency vs Freelance Brand Designer: Which is Right for Your Business?

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Picture showing indoor farming as a title image about sustainable branding

Your Roadmap to Sustainable Branding Success

dried cabbage leaves that look like a brain as a metaphor for cognitive biases brands can tap into

The Art of Persuasion: 10 Cognitive Biases Brands Can Leverage

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Image showing a modern desk

Business, brand or marketing strategy: What’s the difference?

A blank book as a metaphor for brand storytelling

Brand Storytelling: How Companies Can Tap Into Our Love for Stories

Font Fix series February cover image

Your Font Fix for February

Title image for 'How to Create a Distinctive Brand Voice in 6 Steps' blog post. Blue background with the words 'What's Your Voice, Dude?' in Editorial New font, with 'Dude' crossed out.

How to create a distinctive brand voice in 6 steps

image showing lots of fries

How Ogilvy Used Psychology to Increase Sales of KFC French Fries by 56%

woman who is online shopping looks at her phone screen as an example for cognitive biases in decision-making

25 Cognitive Biases That Explain the Irrational Behaviour of Consumers

Image of brain scans as a metaphor for the halo effect in branding and marketing

How to Leverage the Halo Effect in Branding and Marketing

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Image shoes shapes in a specific brand colour palette: F0253C (red), 242049 (dark gray), F6879F (pink), BBADF0 (light blue), 405D85 (deep blue). This image serves as the title image for a blog post titled "Quick Read: Craft the Perfect Brand Colour Palette in 10 Steps".

Quick Read: Craft the Perfect Brand Colour Palette in 10 Steps

The image features the brand name 'Allbirds' in bold typography, with a variety of smaller text elements positioned around it. The smaller text elements highlight the attributes that contribute to creating a strong brand name.

How to Create a Strong Brand Name

finding the perfect typeface for your brand

Quick Read: How to Pick the Perfect Brand Fonts

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