Bad Bikes Berlin

Bad Bikes sells a broad range of high-performing bicycles in the south of Berlin. The shop emerged from a store in a small German town. Although both stores act individually, the name and logo were initially borrowed. For the new visual identity, it was crucial to differentiate Bad Bikes from the original store and the Hipster bike culture prominent in Berlin. The biggest challenge with this project was the inappropriate name, that couldn’t be changed. I paired it with an aggressive green that yet feels fresh and recognisable.


  • Logo & Visual Identity
  • Stationary
  • Signage & Marketing Collateral
  • Icons