Bad Bikes Berlin

Visual Identity for a Bicycle Shop

Bad Bikes Berlin is a shop that sells a range of bicycles reaching from sports bikes to e-bikes and children’s bikes. The shop originates from a store of the same name in Wernigerode. Although both shops act individually, the name and logo were first borrowed. The new visual system of the wordmark, figurative trademark and colours originated from the name “bad bikes” and the feeling of sporty and velocity.




  • Visual Identity
  • Logo Design
  • Icon Design