Lord Jens Kramer

Lord Jens Kramer is an Ultra Trail Runner that loves to be surrounded by nature. He was looking for a website to attract higher quality sponsors. We found that alongside the website, he needed an identity system to apply throughout his communication. The logo I designed is very personal to Jens. It shows the silhouette of the Schlern Mountain, which is located near his home in northern Italy. I chose contrasting colours to communicate both—Jens’ affection for nature and his passion for running. Trails that matter to Jens are applied throughout.


  • Logo Design
  • Stationary
  • Website Art Direction