Lord Jens Kramer
Visual Identity for Trail Runner
Lord Jens Kramer is a Trail Runner based in Bolzano, Italy, who loves to become one with nature. Jens has a strong drive to push his boundaries, running faster, further and stronger each time.
His identity builds on those attributes. The logo shows a silhouette of his go-to mountain “Schlern” and his name grows bolder with each word. Natural tones combined with a contrasting Red show Jens’ passion and determination. Trail segments of his favourite trails become part of the visual toolbox.
- Logo Design
- Brand Style Guide
- Art Direction Website