Lord Jens Kramer

Visual Identity for Trail Runner

Lord Jens Kramer is a Trail Runner based in Bolzano, Italy, who loves to become one with nature. Jens has a strong drive to push his boundaries, running faster, further and stronger each time.
His identity builds on those attributes. The logo shows a silhouette of his go-to mountain “Schlern” and his name grows bolder with each word. Natural tones combined with a contrasting Red show Jens’ passion and determination. Trail segments of his favourite trails become part of the visual toolbox.


  • Logo Design
  • Brand Style Guide
  • Stationary
  • Art Direction Website