Lord Jens Kramer

Lord Jens Kramer is a Trail Runner based in Bolzano, Italy. Jens has a strong drive to push his boundaries, running faster, further and stronger each time, yet what he values most about running is moving in nature.
His identity builds on those attributes. The logo shows a silhouette of his go-to mountain “Schlern” and his name grows bolder with each word. Natural tones combined with a contrasting Red refer to Jens’ passion and determination. Trail segments of his favourite trails become part of the visual toolbox.


  • Logo Design
  • Stationary
  • Website Art Direction