Services
Work
Contact
More …

Language

Work
Māori educator brand identity for Akoako — business card illustrating the visual identity design.

Akoako

Visual brand identity
Stationery design
Folder design
Although te reo Māori is one of New Zealand’s official languages, everyday fluency remains low. Akoako aims to change this and supports organisations in actively integrating the language into their daily work and corporate culture.
How can a brand support Māori culture without claiming it as its own? The founder herself is not of Māori descent, nor are most of the students. Therefore, the brand identity had to be designed in a respectful and inclusive way, without appropriating or imitating Māori traditions.
We deliberately chose not to use the traditional colours of red, white and black found in classic Māori designs. Instead, we opted for a colour palette inspired by the landscapes of Aotearoa that belongs to everyone. Discreet fern shapes and linear patterns subtly allude to tradition, while the overall design remains modern, clear and distinct. The result is an inviting, culturally conscious brand that shows respect without appropriating what isn’t hers to take.
Client: Akoako
Māori educator brand identity for Akoako — hand holding a branded notebook illustrating the brand identity.
Māori educator brand identity for Akoako — learning folder showing the brand pattern inspired by Aotearoa landscapes and fern shapes.

View more work

Floral brand identity for Office Flower Solutions—three-fold brochure design for the flower rental service in Melbourne.
Floral brand identity for Office Flower Solutions — sorry-we-missed-you note design for the flower rental service in Melbourne.
Office Flower Solutions
Hotel brand identity for Hotel Post Gries — business card mockup with white print on green board, Bolzano.
Hotel brand identity for Hotel Post Gries — illuminated facade and signage design as part of the brand refresh for the historic post accommodation in Bolzano.
Hotel Post Gries
Woodwork branding for UnikaTops — stationery design following the brand guidelines defined for the business.
UnikaTops founder polishing one of his bespoke handcrafted wooden objects — woodwork branding, South Tyrol.
UnikaTops
Beverage brand identity for Vivila — business card design applying the visual identity.
Beverage brand identity for Vivila — poolside drink showcasing the Vivila brand in a hospitality setting.
Vivila
Bike shop branding for Bad Bikes Berlin — T-shirt detail showing the bike icon as secondary brand mark.
Bike shop branding for Bad Bikes Berlin — stationery design including business cards and letterhead applying the new visual brand identity.
Bad Bikes Berlin