is a small bike shop located in the neighbourhood of Berlin Steglitz. A range of bikes is sold here—from children's bikes to e-bikes. The real passion and expertise of the owner, however, lies in sports bikes.
Bad Bikes Berlin emerged from Bad Bikes Wernigerode. The Berlin location initially used the same visual identity and supply chain. But otherwise, the two shops had nothing in common. Bad Bikes Berlin has since moved on and needed its own visual identity while retaining the original name.
I have differentiated the shop with a bright green, in contrast to its previous red. The new logo retains some of the old features but is simplified. Besides the logo, I created an icon set for marking the different types of bikes.