Black and white image of Bad Bikes Berlin logo on a black T-shirt.

Bad Bikes Berlin

Bad Bikes is a small bike shop located in the neighbourhood of Berlin Steglitz. A range of bikes is sold here—from children's bikes to e-bikes. The real passion and expertise of the owner, however, lies in sports bikes.

Bad Bikes Berlin emerged from Bad Bikes Wernigerode. The Berlin location initially used the same visual identity and supply chain. But otherwise, the two shops had nothing in common. Bad Bikes Berlin has since moved on and needed its own visual identity while retaining the original name.

I have differentiated the shop with a bright green, in contrast to its previous red. The new logo retains some of the old features but is simplified. Besides the logo, I created an icon set for marking the different types of bikes.
image shows letterhead and two business cards for Bad Bikes Berlin on black background. The letterhead features a bold logo and a small bike icon. The business card has a bright green background.
Image shows a black slogan featuring the sentence 'Dein Bike shop in Steglitz' written in the Teko typeface, which is used as a brand typography for Bad Bikes Berlin.
Icon suite for Bad Bikes Berlin including icons for "Mountain Bikes", "Kids Bikes", Road Bikes" and "Tracking Bikes"
A bright green info tag hangs off a bicycle handlebar displaying information for Bad Bikes Berlin. The bike and background are black, which makes the tag stand out.
The Bad Bikes Berlin icon shows a bicycle in black on a light green background
Black Bad Bikes Berlin drink bottle with bright green logo design against a black background.
A birds-eye view image of mountain bikers riding a trail amidst a bushy landscape.
Image shows black car on black background showing a car signage that reads 'Bad Bikes' for Bad Bikes Berlin
Posters designed for the branding of BadBikes Berlin
This is a testimonial. I love the work Nine did for Bad Bikes.
—Lars Blaess, Founder at Bad Bikes Berlin

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