image shows three business cards for Lord Jens Kramer that feature the silhouette of the Schlern Mountain

Lord Jens Kramer

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Sports
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Lord Jens Kramer is a passionate ultra-trail runner from northern Italy. He thrives in competitions that push him to his very limits. But above all, he loves being close to nature.

Jens needed a visual identity to be able to attract more sponsors. Their support allows him to participate in bigger events, such as the Marathon des Sables.

I developed a visual identity system that is very personal. The logo shows the silhouette of the Schlern Mountain, which is home to his local trails. The colour palette for Lord Jens Kramers visual identity design is inspired by the colours of nature and by the strong will and enthusiasm. Since we implemented the branding, Jens has been able to attract several new sponsors.
image shows letterhead, photograph and business card of a trail runner
image shows a mountain hut in the dolomites in front of the Schlern Mountain
image shows picture marks for Lord Jens Kramer's visual identity in a range of colours
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Locations

49A Jackson Street, Island Bay
6023 Wellington (NZ)

Karnatzkistraße 3
38855 Wernigerode (GER)

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