Lord Jens Kramer
is a passionate ultra-trail runner from northern Italy. He thrives in competitions that push him to his very limits. But above all, he loves being close to nature.
Jens needed a visual identity to be able to attract more sponsors. Their support allows him to participate in bigger events, such as the Marathon des Sables.
I developed a visual identity system that is very personal. The logo shows the silhouette of the Schlern Mountain, which is home to his local trails. The colour palette for Lord Jens Kramers visual identity design is inspired by the colours of nature and by the strong will and enthusiasm. Since we implemented the branding, Jens has been able to attract several new sponsors.