Unikatops: Branding for handcrafted wooden objects

Work

Unikatops

Visual brand identity
Verbal brand identity
Website design

At UnikaTops, Tobias Demetz transforms South Tyrolean wood into bespoke objects, such as bowls, clocks and vases. The natural grain of the wood is just as much a part of the design process as the artist’s skillful hand.

Challenge

Each piece of wood has a story to tell. It may come from a felled tree or a demolished building. The grain, structure and marks of time all influence the design process. The challenge was to create a brand that respects this craftsmanship and holds space for the stories that each object carries.

Solution

The brand is built around stories. Each object, each piece of material, carries a story just as important as the product itself. These stories are shared alongside the pieces—connecting buyers not only to the craftsmanship, but to the meaning within. The brand identity is intentionally minimalist, allowing the objects and their stories to take centre stage—and the poetic language to shine through. The website and visual system reflect Tobias’s deep respect for nature, craftsmanship, and the quiet poetry of working with wood. The typeface Sfizia brings subtle personality without distraction. A muted palette and thoughtful layout keep the texture and soul of each piece in focus. The result is a brand that feels honest, poetic, and deeply human.

Credits

Client: Unikatops
Website development & photography: Berger+Team

I have had the chance to work with Nine on several occasions. Be it branding, web design, business cards, flyers or posters, she has always impressed me with her professional approach. What stands out is her ability to quickly grasp the product and company objectives, and communicate them through appealing and clear designs. I recommend her 100%!

Tobias Demetz

Founder at Unikatops