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Hotel brand identity for Hotel Post Gries — business card mockup with white print on green board, Bolzano.

Hotel Post Gries

Visual brand identity
Verbal brand identity
Facade & signage
Menu design
Stationery design
Marketing materials
Website concept & art direction
Copywriting (EN & DE)
Hotel Post Gries is a family-run guesthouse in the Gries district of Bolzano. Originally built as accommodation for stagecoaches, it has been welcoming guests since 1937. The brand refresh was followed by a full website redesign with concept, design, copy, translation and art direction included.
When the Hotel Post Gries team approached me, the building had plenty of history and character, but the visual identity hadn’t kept up. The logo looked outdated, typography and colour were inconsistent, and nothing quite held together. The goal was to bring clarity and coherence to what was already there, and give the hotel a visual identity that reflected its tradition and soul.
I redesigned the logo, created a tagline, and introduced an elegant, serene colour palette inspired by Bolzano’s history. A consistent typography system now structures menus, brochures, signage, and more—including the illuminated facade lettering for the hotel and Café & Bar. The brand was then extended to a full website redesign, covering concept, copy and art direction. The result is a visual and verbal identity that feels rooted in the hotel’s past, whilst also appealing to a new generation of guests.
Client: Hotel Post Gries
Photography: Upscale
Web development: Berger Team
Hotel Post Gries facade design as part of the brand identity refresh for the old post accommodation
Interior of Hotel Post Gries showing the warm atmosphere of the historic family-run hotel in Bolzano.
Hotel brand identity for Hotel Post Gries — stationery design including business cards, folder with tagline, and voucher sleeve.
Restaurant interior of Hotel Post Gries showing the atmosphere of the historic post accommodation in Bolzano.
Hotel brand identity for Hotel Post Gries — bottle hanger design for the historic post accommodation in Bolzano.
Hotel brand identity for Hotel Post Gries — drinks menu design for the bar as part of the brand refresh.
Nine helped us with the design of our business cards, facade, notepads, bookmarks, and with refreshing our overall identity. She is a pleasure to work with, often understanding our needs before we could voice them. The designs are exactly our style—modern, friendly, and professional.
Philipp Berger
Junior Partner at Hotel Post Gries

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