Choosing the ideal brand colour palette plays a crucial role in creating a strong brand identity and appealing to your audience. Here are 10 steps to help you curate your brand colours.
- Define your brand: First, create a solid foundation by defining your brand’s values, uniqueness and vision.
- Strike a balance between differentiation and representation of your industry: Choose a middle ground that allows you to stand out while fitting into your industry.
- Use colour psychology consciously: Be aware that colours can influence our emotions and evoke associations.
- Consider the cultural context: Be aware that there are cultural differences in how colours are perceived to avoid unwanted associations.
- Choose your primary brand colour (s): Consider all the points mentioned so far when making your selection.
- Determine your secondary brand colours: Choose colours that complement your primary colour(s) and add depth to your visual identity.
- Test your colour palette: make sure your colours work in different applications, have enough contrast, and are accessible to all users.
- Plan for future growth: Is your brand colour palette scalable as your company expands into new markets or offers new products or services?
- Keep brand colours consistent: Ensure colours are used consistently across all touchpoints to build brand recognition and trust.
- Review and refine your brand colours: adjust your colour palette somewhat as your business evolves. But keep in mind consistency is the key to a successful brand.
By following these steps, you can create a visually and emotionally appealing brand that stands out in its market.
For in-depth tips and practical tools on choosing your colour palette, check out my comprehensive blog post on brand colours.
