Quick Read: Craft the Perfect Brand Colour Palette in 10 Steps

Image shoes shapes in a specific brand colour palette: F0253C (red), 242049 (dark gray), F6879F (pink), BBADF0 (light blue), 405D85 (deep blue). This image serves as the title image for a blog post titled "Quick Read: Craft the Perfect Brand Colour Palette in 10 Steps".

By Nine Blaess | 01:00 min

In this article
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    Choosing the ideal brand colour palette plays a crucial role in creating a strong brand identity and appealing to your audience. Here are 10 steps to help you curate your brand colours.

    1. Define your brand: First, create a solid foundation by defining your brand’s values, uniqueness and vision.
    2. Strike a balance between differentiation and representation of your industry: Choose a middle ground that allows you to stand out while fitting into your industry.
    3. Use colour psychology consciously: Be aware that colours can influence our emotions and evoke associations.
    4. Consider the cultural context: Be aware that there are cultural differences in how colours are perceived to avoid unwanted associations.
    5. Choose your primary brand colour (s): Consider all the points mentioned so far when making your selection.
    6. Determine your secondary brand colours: Choose colours that complement your primary colour(s) and add depth to your visual identity.
    7. Test your colour palette: make sure your colours work in different applications, have enough contrast, and are accessible to all users.
    8. Plan for future growth: Is your brand colour palette scalable as your company expands into new markets or offers new products or services?
    9. Keep brand colours consistent: Ensure colours are used consistently across all touchpoints to build brand recognition and trust.
    10. Review and refine your brand colours: adjust your colour palette somewhat as your business evolves. But keep in mind consistency is the key to a successful brand.

    By following these steps, you can create a visually and emotionally appealing brand that stands out in its market.

    For in-depth tips and practical tools on choosing your colour palette, check out my comprehensive blog post on brand colours.

    Ready to take your business to the next level?