Quick Read: How to Pick the Perfect Brand Fonts

finding the perfect typeface for your brand

By Nine Blaess | 0:48 min

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    I know your time is at a premium. That’s why I would like to keep this article short. Learn how to pick the perfect brand fonts in less than a minute.

    12 Steps to Choosing the Right Fonts for Your Brand

    1. Understand Your Brand: Clarify your brand’s mission, values, audience, and personality.
    2. Set Font Objectives: Define the emotions, brand voice, personality, differentiation the fonts need to communicate, budget and more.
    3. Reflect Brand Personality: Look for fonts that match your brand’s character.
    4. Get Inspired: Explore sites like Fonts in Use, Typewolf, Behance, and Foundry websites.
    5. Choose Classifications: Decide if serif, sans-serif, script, or display fonts suit best with your brand.
    6. Prioritise Readability: Balance distinctiveness with readability, especially for body text.
    7. Pair Fonts Thoughtfully: Combine fonts that contrast yet complement each other for clear hierarchy and strong recognition.
    8. Test Across Applications: Ensure consistency across various platforms, devices and media.
    9. Avoid Trends: Opt for timeless fonts that remain relevant over the years.
    10. Legal Considerations: Confirm proper licensing to avoid legal issues.
    11. Ensure Consistency: Create brand guidelines for consistent font usage.
    12. Seek Professional Help: Consult a brand designer if needed for expert guidance.

    Want to learn more about brand fonts? Check out my in-depth article on choosing brand fonts.

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    Nine Blaess

    Hello, I’m Nine. I blend strategy and design to craft engaging brand identities and websites that celebrate the uniqueness of each business.

    Enjoyed the article? I’d be truly grateful for your feedback to help me improve your experience.

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