Quick Read: How to Pick the Perfect Brand Fonts

finding the perfect typeface for your brand

By Nine Blaess | 0:48 min

In this article
    Add a header to begin generating the table of contents

    I know your time is at a premium. That’s why I would like to keep this article short. Learn how to pick the perfect brand fonts in less than a minute.

    12 Steps to Choosing the Right Fonts for Your Brand

    1. Understand Your Brand: Clarify your brand’s mission, values, audience, and personality.
    2. Set Font Objectives: Define the emotions, brand voice, personality, differentiation the fonts need to communicate, budget and more.
    3. Reflect Brand Personality: Look for fonts that match your brand’s character.
    4. Get Inspired: Explore sites like Fonts in Use, Typewolf, Behance, and Foundry websites.
    5. Choose Classifications: Decide if serif, sans-serif, script, or display fonts suit best with your brand.
    6. Prioritise Readability: Balance distinctiveness with readability, especially for body text.
    7. Pair Fonts Thoughtfully: Combine fonts that contrast yet complement each other for clear hierarchy and strong recognition.
    8. Test Across Applications: Ensure consistency across various platforms, devices and media.
    9. Avoid Trends: Opt for timeless fonts that remain relevant over the years.
    10. Legal Considerations: Confirm proper licensing to avoid legal issues.
    11. Ensure Consistency: Create brand guidelines for consistent font usage.
    12. Seek Professional Help: Consult a brand designer if needed for expert guidance.

    Want to learn more about brand fonts? Check out my in-depth article on choosing brand fonts.

    Nine Blaess

    Nine Blaess

    Hello, I’m Nine. I blend strategy and design to craft engaging brand identities and websites that celebrate the uniqueness of each business.

    Sign up for my newsletter and get my hands-on Brand Storytelling Workbook in return.

    Keep reading

    Brand Storytelling Workbook Mockup

    Join my newsletter!

    Receive regular branding updates and claim your free Brand Storytelling workbook.