I know your time is at a premium. That’s why I would like to keep this article short. Learn how to pick the perfect brand fonts in less than a minute.
12 Steps to Choosing the Right Fonts for Your Brand
- Understand Your Brand: Clarify your brand’s mission, values, audience, and personality.
- Set Font Objectives: Define the emotions, brand voice, personality, differentiation the fonts need to communicate, budget and more.
- Reflect Brand Personality: Look for fonts that match your brand’s character.
- Get Inspired: Explore sites like Fonts in Use, Typewolf, Behance, and Foundry websites.
- Choose Classifications: Decide if serif, sans-serif, script, or display fonts suit best with your brand.
- Prioritise Readability: Balance distinctiveness with readability, especially for body text.
- Pair Fonts Thoughtfully: Combine fonts that contrast yet complement each other for clear hierarchy and strong recognition.
- Test Across Applications: Ensure consistency across various platforms, devices and media.
- Avoid Trends: Opt for timeless fonts that remain relevant over the years.
- Legal Considerations: Confirm proper licensing to avoid legal issues.
- Ensure Consistency: Create a brand style guide for consistent font usage.
- Seek Professional Help: Consult a brand designer if needed for expert guidance.
Want to learn more about brand fonts? Check out my in-depth article on choosing brand fonts.