T-shirt showing the icon I designed for Bad Bikes Berlin

Bad Bikes Berlin

Visual brand identity
Bad Bikes Berlin is a bicycle shop in Berlin’s Steglitz district. Its range extends from children’s bikes to e-bikes, but the true passion of the store lies in sports bikes.
Bad Bikes Berlin started as an offshoot of Bad Bikes Wernigerode. Although the two shops shared the same name, supplier network and visual identity, there was little overlap beyond that. The Berlin shop quickly developed its own personality, and it was time for the brand to reflect this.
Instead of the original Bad Bikes red, I chose a vibrant shade of green that looks fresh and bold and clearly sets the shop apart from the original. In addition to the new logo, I created a bike symbol that can be used as a secondary mark. Now, the brand has its own visual identity that radiates energy while remaining accessible.
Client: Bad Bikes Berlin
Car signage to show the application of the Bad Bikes Berlin visual Brand identity
Billboard example to show the application of the Bad Bikes Berlin visual Brand identity design
T-shirt showing the icon I designed for Bad Bikes Berlin
Bike bottle to show the application of the Bad Bikes Berlin logo

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