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T-shirt showing the bike icon designed for Bad Bikes Berlin as part of the visual brand identity

Bad Bikes Berlin

Visual brand identity
Bad Bikes Berlin is a bicycle shop in Berlin’s Steglitz district. Its range extends from children’s bikes to e-bikes, but the true passion of the store lies in sports bikes.
Bad Bikes Berlin started as an offshoot of Bad Bikes Wernigerode. Although the two shops shared the same name, supplier network and visual identity, there was little overlap beyond that. The Berlin shop quickly developed its own personality, and it was time for the brand to reflect this.
Instead of the original Bad Bikes red, I chose a vibrant shade of green that looks fresh and bold and clearly sets the shop apart from the original. In addition to the new logo, I created a bike symbol that can be used as a secondary mark. Now, the brand has its own visual identity that radiates energy while remaining accessible.
Client: Bad Bikes Berlin
Stationery design for Bad Bikes Berlin — business cards and letterhead applying the new visual brand identity
Social media mockup for Bad Bikes Berlin — Instagram story layout showing the brand identity applied to vertical mobile format
Car signage mockup showing the Bad Bikes Berlin visual brand identity applied to a vehicle
Billboard mockup showing the Bad Bikes Berlin brand identity applied to outdoor advertising
T-shirt detail showing the Bad Bikes Berlin bike icon — secondary brand mark designed for the Berlin bike shop
Bike bottle mockup showing the Bad Bikes Berlin logo applied to a branded merchandise item

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