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Bike shop branding for Bad Bikes Berlin — T-shirt detail showing the bike icon as secondary brand mark.

Bad Bikes Berlin

Visual brand identity
Logo & icon design
Stationery design
Vehicle signage
Merchandise design
Bad Bikes Berlin is a bicycle shop in Berlin’s Steglitz district. The shop covers everything from children’s bikes to e-bikes, with a particular focus on sports bikes.
Bad Bikes Berlin started as an offshoot of Bad Bikes Wernigerode. Although the two shops shared the same name, supplier network and visual identity, there was little overlap beyond that. The Berlin shop quickly developed its own personality, and it was time for the brand to reflect this.
Instead of the original Bad Bikes red, I chose a vibrant shade of green that looks fresh and bold and clearly sets the shop apart from the original. In addition to the new logo, I created a bike symbol that can be used as a secondary mark. Now the Berlin shop has its own identity, one that feels as energetic as the city it’s in.
Client: Bad Bikes Berlin
Bike shop branding for Bad Bikes Berlin — stationery design including business cards and letterhead applying the new visual brand identity.
Bike shop branding for Bad Bikes Berlin — Instagram story mockup showing the brand identity applied to vertical mobile format.
Bike shop branding for Bad Bikes Berlin — car signage mockup showing the visual brand identity applied to a vehicle.
Bike shop branding for Bad Bikes Berlin — billboard mockup showing the brand identity applied to outdoor advertising.
Bike shop branding for Bad Bikes Berlin — T-shirt showing the bike icon as part of the visual brand identity.
Bike shop branding for Bad Bikes Berlin — bike bottle mockup showing the logo applied to branded merchandise.

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