We broke with convention. Instead of clinical petrols or corporate blues, we chose a bold, almost brutalist colour palette, assigning each founder their own—red, orange, and blue. These colours run through the brand like a personal signature. They come together in the three feathers of the bird icon: a symbol of bird’s-eye perspective, a carefree spirit, and knowledge passed forward. The ink-trap typeface Bricolage Grotesque gives the identity a modern edge, while a custom icon set adds a rebellious twist. The result is a brand that stands out in the medical world by being unafraid to feel human and different.