Together, we unravel what your customers need and define your unique position in the market.
Brand positioning is the foundation for a thriving brand and the key to standing out. To set your business apart, we will distil the audience, purpose, values and personality of your brand and identify features that distinguish your business from its competition.
Customer Profiles & Journey Maps
Together, we define customer profiles that represent your target audience. By mapping out their interactions with your brand, we can predict pain points and create more engaging experiences for your customers.
In some cases, it can be beneficial to study your customers’ behaviour, motivations and frustrations to determine a more refined direction in your branding. I help you conduct surveys, interviews and field research to bring you one step closer to your audience.